Tovala Campaigns
︎ In-house Brand Design
[2021–2022 ✽ Tovala]
The Impossible Sale
Goal
Generate buzz with a new bold look and drive sale performance with prospective audiences while also creating long-term brand awareness and relevance.
Obstacles
We needed to stand out from convenient meal competitors while incorporating a bold new look. Tovala also faces the unique challenge of being in the "convenient meal" space while having to convince buyers to purchase an appliance that takes up precious real estate on their countertop.
Strategy
Through multichannel marketing, we worked towards creating high impact creative with brand integrity and sought for incremental wins by speaking to prospecting audience during a high-intent purchase time (Labor Day Weekend).
Concept
"Here For The Impossible," which aimed to empower individuals to live every day on their terms by redefining home cooking.
Generate buzz with a new bold look and drive sale performance with prospective audiences while also creating long-term brand awareness and relevance.
Obstacles
We needed to stand out from convenient meal competitors while incorporating a bold new look. Tovala also faces the unique challenge of being in the "convenient meal" space while having to convince buyers to purchase an appliance that takes up precious real estate on their countertop.
Strategy
Through multichannel marketing, we worked towards creating high impact creative with brand integrity and sought for incremental wins by speaking to prospecting audience during a high-intent purchase time (Labor Day Weekend).
Concept
"Here For The Impossible," which aimed to empower individuals to live every day on their terms by redefining home cooking.
Black Friday /
Cyber Monday
Goal
Drive sale performance for the biggest sale of the year.
Strategy
In the development of the Black Friday / Cyber Monday 2021 campaign, we utilized the learnings and successes gathered from The Impossible Sale.
Because this period is the most high-intent purchase period of the year, we aimed drive sales by curating elegant, striking photography paired with bold typography and an even better sale price-point than our Labor Day sale.
Concept
Impossible simplicity—luxurious convinience at your fingertips at our best price ever.
Drive sale performance for the biggest sale of the year.
Strategy
In the development of the Black Friday / Cyber Monday 2021 campaign, we utilized the learnings and successes gathered from The Impossible Sale.
Because this period is the most high-intent purchase period of the year, we aimed drive sales by curating elegant, striking photography paired with bold typography and an even better sale price-point than our Labor Day sale.
Concept
Impossible simplicity—luxurious convinience at your fingertips at our best price ever.
Project Storytime
Goal
Aim for the long game. We tapped into our brand story to deepen brand equity with our audience—and ultimately make our customers proud to use Tovala.
Strategy
We brought our brand story to life through the lense of influencers who aligned with our ‘everyday optimizer’ muse. Our aim was to create a brand-to-consumer connection that resonates with future and existing customers, especially in Chicago (a key market).
Obstacles
This was uncharted territory, as Project Storytime was Tovala’s first unified brand campaign. Through this collaboration with influencers, we were also tasked with utilizing our influencers while individually leveraging their audiences.
Concept
Brand enriching, lifestyle driven, people-centric stories that enunciate the convenience of home cooking.
Aim for the long game. We tapped into our brand story to deepen brand equity with our audience—and ultimately make our customers proud to use Tovala.
Strategy
We brought our brand story to life through the lense of influencers who aligned with our ‘everyday optimizer’ muse. Our aim was to create a brand-to-consumer connection that resonates with future and existing customers, especially in Chicago (a key market).
Obstacles
This was uncharted territory, as Project Storytime was Tovala’s first unified brand campaign. Through this collaboration with influencers, we were also tasked with utilizing our influencers while individually leveraging their audiences.
Concept
Brand enriching, lifestyle driven, people-centric stories that enunciate the convenience of home cooking.