https://jiahong.art Jia Hong Tue, 03 Oct 2023 20:56:26 +0000 https://jiahong.art en https://jiahong.art/Home-Stack Wed, 16 Jun 2021 16:57:05 +0000 Jia Hong https://jiahong.art/Home-Stack Welcome! My name is Jia. I’m a designer based in Brooklyn, NY ☆ DOILY [brand design ✽&nbsp; more to come]︎ Self Initiated <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b43476f8068e79f1a5e79a62046420c020e92f6bf945d4f50952c6a19534aab0/Doily--Hero.png" data-mid="196270753" border="0" src="https://freight.cargo.site/w/1000/i/b43476f8068e79f1a5e79a62046420c020e92f6bf945d4f50952c6a19534aab0/Doily--Hero.png" /> 2022 Brand Identity [in-house ✽&nbsp; brand design]︎ Tovala <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/e363a0d4e79879e4fd273c32d3051280e2af4c63e1d4a0584991333e2e151ce2/Tovala-Intro-1.jpg" data-mid="169975461" border="0" src="https://freight.cargo.site/w/1000/i/e363a0d4e79879e4fd273c32d3051280e2af4c63e1d4a0584991333e2e151ce2/Tovala-Intro-1.jpg" /> Campaigns [in-house ✽&nbsp; brand design] ︎ Tovala <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/3304607e9677a12fc37ab8e2bf147f2ee8e81c1465ca1cf0d2c5d51cf5b6dec8/Impossible-Sale-gif.gif" data-mid="169247605" border="0" src="https://freight.cargo.site/w/1000/i/3304607e9677a12fc37ab8e2bf147f2ee8e81c1465ca1cf0d2c5d51cf5b6dec8/Impossible-Sale-gif.gif" /> Exit [film design]︎ Freelance <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fcc529f341b0a46f979b5615b7802bd433b4f166d37f387ef2b09d57ca6ef694/Exit-Thumbnail-2.png" data-mid="190548564" border="0" src="https://freight.cargo.site/w/1000/i/fcc529f341b0a46f979b5615b7802bd433b4f166d37f387ef2b09d57ca6ef694/Exit-Thumbnail-2.png" /> Vans [event series design + illustration]︎ Neato Agency <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/2985edcff501491f69139a79772ecc6d9a1ad95ae2dde0568a5cb21ade38a42d/Neato-x-Vans-Glitch-Logo.gif" data-mid="111558156" border="0" src="https://freight.cargo.site/w/1000/i/2985edcff501491f69139a79772ecc6d9a1ad95ae2dde0568a5cb21ade38a42d/Neato-x-Vans-Glitch-Logo.gif" /> Laurel Road [event experience design]︎ Neato Agency <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/b2a640883a04c507465e8075e7ab84b287523c244d1b60dea4266214c58d6ca2/Laurel-Road-Cover.jpg" data-mid="170456681" border="0" src="https://freight.cargo.site/w/1000/i/b2a640883a04c507465e8075e7ab84b287523c244d1b60dea4266214c58d6ca2/Laurel-Road-Cover.jpg" /> Recipes of Our Lives [brand identity + web] ︎ Freelance <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/d6a6e2794d143de4134ec164ec5dda31e6c8ec7a9012fc346fb45355bd29e308/ROOL-Cover.jpg" data-mid="170456685" border="0" src="https://freight.cargo.site/w/1000/i/d6a6e2794d143de4134ec164ec5dda31e6c8ec7a9012fc346fb45355bd29e308/ROOL-Cover.jpg" /> Dieter Rams [publication] ︎School of the Art Institute of Chicago <img width="1334" height="1797" width_o="1334" height_o="1797" data-src="https://freight.cargo.site/t/original/i/f56adf466c6bb826ef4a616ebaf0cf329a678adef68c333898280dde006d7fee/rams-thumbnail.png" data-mid="111720625" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/f56adf466c6bb826ef4a616ebaf0cf329a678adef68c333898280dde006d7fee/rams-thumbnail.png" /> plain jane coffee [packaging] ︎School of the Art Institute of Chicago <img width="1702" height="1579" width_o="1702" height_o="1579" data-src="https://freight.cargo.site/t/original/i/70776ca55b76b58c1feb1f0d206677ce96a2c9a92ecf5151b5fa04035910dfde/Piece-5.png" data-mid="111720474" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/70776ca55b76b58c1feb1f0d206677ce96a2c9a92ecf5151b5fa04035910dfde/Piece-5.png" /> Architecture Lecture Series [brand identity]︎School of the Art Institute of Chicago <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/0cda71a7f5583b00ce2c5bda156364e74dc4d11cf50602fba5d54cc3fa6bb68d/Main-Page-gif1.gif" data-mid="111644423" border="0" src="https://freight.cargo.site/w/1000/i/0cda71a7f5583b00ce2c5bda156364e74dc4d11cf50602fba5d54cc3fa6bb68d/Main-Page-gif1.gif" /> © 2026&nbsp; Jia Hong https://jiahong.art/Index-Mobile Wed, 22 Feb 2023 01:18:53 +0000 Jia Hong https://jiahong.art/Index-Mobile JIAHONG.ART 2022 Brand Identity [Tovala] Campaigns [Tovala]Doily ExitVansLaurel RoadRecipes of Our lives Dieter Rams Plain Jane Coffee Architecture Lecture Series InfoContact Instagram https://jiahong.art/Doily Tue, 03 Oct 2023 20:56:26 +0000 Jia Hong https://jiahong.art/Doily Doily ︎ A self-initiated branding project for an imagined artisan home goods brand. More to come.♥ 2023 ♥ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f7f598e0f73bb98740e37775f024f0b564b28026a505f940df4f4fbec0d8024/Doily--Hero.png" data-mid="196270788" border="0" src="https://freight.cargo.site/w/1000/i/0f7f598e0f73bb98740e37775f024f0b564b28026a505f940df4f4fbec0d8024/Doily--Hero.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22a2c1631f95b07c76a508e1775cae065e493e388e509298bed9a01563cc03f4/Doily-10.png" data-mid="196282704" border="0" src="https://freight.cargo.site/w/1000/i/22a2c1631f95b07c76a508e1775cae065e493e388e509298bed9a01563cc03f4/Doily-10.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19a91e151afec4efac985c309cf493a9ab99a0b993ce0da93ef6f90aad6cbc7e/Doily-3.png" data-mid="196284852" border="0" src="https://freight.cargo.site/w/1000/i/19a91e151afec4efac985c309cf493a9ab99a0b993ce0da93ef6f90aad6cbc7e/Doily-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98fda1966bd83846fa3717df4a8eb1b7220c40c16f17a6e258d1a9a20ca0a77a/Doily-4.png" data-mid="196284649" border="0" src="https://freight.cargo.site/w/1000/i/98fda1966bd83846fa3717df4a8eb1b7220c40c16f17a6e258d1a9a20ca0a77a/Doily-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2588deebb7db03a53bf68072c4bf9eb7b4fb6c8fbd118c2948d020f84987024c/Doily-5.png" data-mid="196284650" border="0" src="https://freight.cargo.site/w/1000/i/2588deebb7db03a53bf68072c4bf9eb7b4fb6c8fbd118c2948d020f84987024c/Doily-5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/239a33f7e47ff29c678ed49d2a7bc233f4dcb397da9a9f3d1db52e596be5dc28/Doily-6.png" data-mid="196284651" border="0" src="https://freight.cargo.site/w/1000/i/239a33f7e47ff29c678ed49d2a7bc233f4dcb397da9a9f3d1db52e596be5dc28/Doily-6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8882c98be05c7a9e989afdb7630c372dfc8d6b4ad799183b082d7b781aa8e3eb/Doily-7.png" data-mid="196208117" border="0" src="https://freight.cargo.site/w/1000/i/8882c98be05c7a9e989afdb7630c372dfc8d6b4ad799183b082d7b781aa8e3eb/Doily-7.png" /> https://jiahong.art/Tovala-2022-Brand-Identity Wed, 22 Feb 2023 01:32:12 +0000 Jia Hong https://jiahong.art/Tovala-2022-Brand-Identity 2022 Brand Identity ︎ In-house Brand Design [2021–2022 ✽ Tovala] Introduction ︎ Tovala is a D2C food/tech solution that went from a seed-funded startup to a growth-stage national brand. The first-of-its-kind system combines a food subscription service with the tech of a smart oven. It lets you do the impossible: eat a fresh, chef-crafted, home-cooked meal without doing all the work of shopping, prepping, cooking, and cleaning. In 2022, Tovala decided there was a need to reconcile the disconnect between the incredibly innovative product being offered and the current representation of the brand. There was a need to reflect the boldness, uniqueness, and quality of our product that had not been captured before. By tapping into more human-centric storytelling and pairing it with sleeker, cleaner visuals to modernize /elevate our brand, we aimed to build trust and intrigue with our customers.&nbsp; <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/c3dbd2f7cbefebbea71854a92aeb9308ed292de84b9f896ea1ea44f67f05b109/Tovala-Intro-1.jpg" data-mid="169975193" border="0" src="https://freight.cargo.site/w/1000/i/c3dbd2f7cbefebbea71854a92aeb9308ed292de84b9f896ea1ea44f67f05b109/Tovala-Intro-1.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/1e3c1384ffe92e5a90b0c28c484d851009b37928aed1ee596d22297aa926bea0/Tovala-Intro-2.jpg" data-mid="169975194" border="0" src="https://freight.cargo.site/w/1000/i/1e3c1384ffe92e5a90b0c28c484d851009b37928aed1ee596d22297aa926bea0/Tovala-Intro-2.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/cb777135770fe7617ed01c310fbed370b1cee2c5359347aa569e2811f6b195f8/Tovala-Intro-3.jpg" data-mid="169975195" border="0" src="https://freight.cargo.site/w/1000/i/cb777135770fe7617ed01c310fbed370b1cee2c5359347aa569e2811f6b195f8/Tovala-Intro-3.jpg" /> web <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/5ed611ebf4b96cae6c2c33f5488b1fb0eb36f2416af75be728d13aa54db2bbc9/Web-New-VisID-1.jpg" data-mid="169975214" border="0" src="https://freight.cargo.site/w/1000/i/5ed611ebf4b96cae6c2c33f5488b1fb0eb36f2416af75be728d13aa54db2bbc9/Web-New-VisID-1.jpg" /> Email <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/bc680deae3bea570a55ac4f5804f43dea8e3a58c40753876c699b9ebd4949610/Emails-New-VisID-1.jpg" data-mid="169975220" border="0" src="https://freight.cargo.site/w/1000/i/bc680deae3bea570a55ac4f5804f43dea8e3a58c40753876c699b9ebd4949610/Emails-New-VisID-1.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/dca2b4f6dfb9ef2089e793e1e7f50ec614908cf1d77d5f2f8a263e18c9ebf487/Emails-New-VisID-2.jpg" data-mid="169975221" border="0" src="https://freight.cargo.site/w/1000/i/dca2b4f6dfb9ef2089e793e1e7f50ec614908cf1d77d5f2f8a263e18c9ebf487/Emails-New-VisID-2.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/26deb6a6c837c4833dd58cccc237038f3c837bfdc81b2479842e7bd3ad56c6a7/Emails-New-VisID-3.jpg" data-mid="169975222" border="0" src="https://freight.cargo.site/w/1000/i/26deb6a6c837c4833dd58cccc237038f3c837bfdc81b2479842e7bd3ad56c6a7/Emails-New-VisID-3.jpg" /> A streamlined, flexible, and mobile-friendly email design system elevated to be both beautiful and functional. Packaging <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/ba781941cbfbbedbc55fb30049dd90065566d29909af43b734e89f3588ae39cd/Packaging-1.jpg" data-mid="169975229" border="0" src="https://freight.cargo.site/w/1000/i/ba781941cbfbbedbc55fb30049dd90065566d29909af43b734e89f3588ae39cd/Packaging-1.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/e4d70e888539589a4a500d140b2345023835011df9fbaf83a9755e12f4261c26/Packaging-2.jpg" data-mid="169975230" border="0" src="https://freight.cargo.site/w/1000/i/e4d70e888539589a4a500d140b2345023835011df9fbaf83a9755e12f4261c26/Packaging-2.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/86473710093a59ad0813ace263aa4718c9448b62b92b33f45039cc6b0d88ceeb/Packaging-3.jpg" data-mid="169975231" border="0" src="https://freight.cargo.site/w/1000/i/86473710093a59ad0813ace263aa4718c9448b62b92b33f45039cc6b0d88ceeb/Packaging-3.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/9457880f2775fecfbf2504e07aedaedfdd0bd098e249e60cfad3ced4af972d20/Packaging-4.jpg" data-mid="169975232" border="0" src="https://freight.cargo.site/w/1000/i/9457880f2775fecfbf2504e07aedaedfdd0bd098e249e60cfad3ced4af972d20/Packaging-4.jpg" /> Preliminary Packaging ideation <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/501a394048c3408d393b36c483a3db21bafc98dc7fa7658cc206d505f5333afd/PrelimPackaging-1.jpg" data-mid="169975277" border="0" src="https://freight.cargo.site/w/1000/i/501a394048c3408d393b36c483a3db21bafc98dc7fa7658cc206d505f5333afd/PrelimPackaging-1.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/155e2ed7fd43752a571ff486da6e76badaf7b19ebab4ebafb746b6a2436a525b/PrelimPackaging-2.jpg" data-mid="169975278" border="0" src="https://freight.cargo.site/w/1000/i/155e2ed7fd43752a571ff486da6e76badaf7b19ebab4ebafb746b6a2436a525b/PrelimPackaging-2.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/da4fdde86e21712108cec1c2fa5b7610d511e2fafc911abdc3a70466591360d9/PrelimPackaging-3.jpg" data-mid="169975279" border="0" src="https://freight.cargo.site/w/1000/i/da4fdde86e21712108cec1c2fa5b7610d511e2fafc911abdc3a70466591360d9/PrelimPackaging-3.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/346a6fed185f8583d551253e603073c729ad0a1f485316d8670e333ea9f9d85c/PrelimPackaging-4.jpg" data-mid="169975280" border="0" src="https://freight.cargo.site/w/1000/i/346a6fed185f8583d551253e603073c729ad0a1f485316d8670e333ea9f9d85c/PrelimPackaging-4.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/e4298ab619aab6bff24a6460118842d0006252557e11256c1519f5778c32ee9a/PrelimPackaging-5.jpg" data-mid="169975281" border="0" src="https://freight.cargo.site/w/1000/i/e4298ab619aab6bff24a6460118842d0006252557e11256c1519f5778c32ee9a/PrelimPackaging-5.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/116d5423578df5e6aee2ac1bc266ce29ce85e2cd3d57ebcf1d4c2e89d73a98a3/PrelimPackaging-6.jpg" data-mid="169975282" border="0" src="https://freight.cargo.site/w/1000/i/116d5423578df5e6aee2ac1bc266ce29ce85e2cd3d57ebcf1d4c2e89d73a98a3/PrelimPackaging-6.jpg" /> Preliminary thought starters considering texture, material, sustainability, form factors, individual ingredients, aesthetic, functionality, and brand value. Transition Phase <img width="1441" height="1621" width_o="1441" height_o="1621" data-src="https://freight.cargo.site/t/original/i/e8dd62a957e0524def025e7cb54022dbb18f97c3fdafc4ec0dc61df69fbe4a9c/Old-Branding-1.jpg" data-mid="169975316" border="0" src="https://freight.cargo.site/w/1000/i/e8dd62a957e0524def025e7cb54022dbb18f97c3fdafc4ec0dc61df69fbe4a9c/Old-Branding-1.jpg" /> A — Old Branding <img width="1441" height="1621" width_o="1441" height_o="1621" data-src="https://freight.cargo.site/t/original/i/c6d832d9ed87cdc503632ec3c89c597443aa3dba2ece3ecd4873d8772c20fe9e/Transition-1.jpg" data-mid="169975317" border="0" src="https://freight.cargo.site/w/1000/i/c6d832d9ed87cdc503632ec3c89c597443aa3dba2ece3ecd4873d8772c20fe9e/Transition-1.jpg" /> <img width="1441" height="1621" width_o="1441" height_o="1621" data-src="https://freight.cargo.site/t/original/i/7edb586a4b6afd54484d0412458d7f597fe861a5dbfebdf831753a3459102c73/Transition-2.jpg" data-mid="169975318" border="0" src="https://freight.cargo.site/w/1000/i/7edb586a4b6afd54484d0412458d7f597fe861a5dbfebdf831753a3459102c73/Transition-2.jpg" /> <img width="1441" height="1621" width_o="1441" height_o="1621" data-src="https://freight.cargo.site/t/original/i/1d5749e968095cbdb4d36ca2c22869d161dd280983c5e0f0db959a2032d57e3e/Transition-3.jpg" data-mid="169975319" border="0" src="https://freight.cargo.site/w/1000/i/1d5749e968095cbdb4d36ca2c22869d161dd280983c5e0f0db959a2032d57e3e/Transition-3.jpg" /> B — Transition Phase Designs ContextPrior to (and amidst) the planning and launch of the 2022 rebrand, our creative team felt the need to push beyond the bounds of the existing branding. [Image A]1—We recognized the value in showcasing fresher and better designs prior to the hard launch of the new brand identity. Ultimately, there is a direct correlation between good design and a higher level of interest our brand, sales numbers, and customer retention. 2—This prompted a transitional phase of our designs where we started to explore opportunities to push the bounds of our old branding without pushing into our new brand territory. A major obstacle of this in-between period was the task of creating fresh work while being limited in our brand assets. SolutionOur ultimate approach included punchier and bolder copy, additions to our color palette, a new typeface, and more intentional photoshoots surrounding our campaigns. [Image B] ︎view more To view more designs during the transition phase, visit Campaigns [Tovala] https://jiahong.art/Tovala-Campaigns Mon, 07 Nov 2022 20:54:04 +0000 Jia Hong https://jiahong.art/Tovala-Campaigns Tovala Campaigns ︎ In-house Brand Design[2021–2022 ✽ Tovala] <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/761ae2d584cf9aa25e89ef61a010bcbd26dcb6adf3a290e1a4db9640dfdbb4d6/Impossible-Sale-1.jpg" data-mid="170095136" border="0" src="https://freight.cargo.site/w/1000/i/761ae2d584cf9aa25e89ef61a010bcbd26dcb6adf3a290e1a4db9640dfdbb4d6/Impossible-Sale-1.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/e95336ad08daf345b7a990dd3b26699e5e382155e3e8a725c39851dbb40bced8/Impossible-Sale-3.jpg" data-mid="170095137" border="0" src="https://freight.cargo.site/w/1000/i/e95336ad08daf345b7a990dd3b26699e5e382155e3e8a725c39851dbb40bced8/Impossible-Sale-3.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/ce03df42458eb42ff252cf1c049fe0fb60db2759841358e497a11166ba7b65e6/Impossible-Sale-gif.gif" data-mid="169480817" border="0" src="https://freight.cargo.site/w/1000/i/ce03df42458eb42ff252cf1c049fe0fb60db2759841358e497a11166ba7b65e6/Impossible-Sale-gif.gif" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/a7a4a26c045b37a69dc5eecb72deea2185bf6080167960334ffe3a6ab30bbf11/Impossible-Sale-4.jpg" data-mid="170095138" border="0" src="https://freight.cargo.site/w/1000/i/a7a4a26c045b37a69dc5eecb72deea2185bf6080167960334ffe3a6ab30bbf11/Impossible-Sale-4.jpg" /> The Impossible Sale GoalGenerate buzz with a new bold look and drive sale performance with prospective audiences while also creating long-term brand awareness and relevance. Obstacles We needed to stand out from convenient meal competitors while incorporating a bold new look. Tovala also faces the unique challenge of being in the "convenient meal" space while having to convince buyers to purchase an appliance that takes up precious real estate on their countertop. StrategyThrough multichannel marketing, we worked towards creating high impact creative with brand integrity and sought for incremental wins by speaking to prospecting audience during a high-intent purchase time (Labor Day Weekend). Concept"Here For The Impossible," which aimed to empower individuals to live every day on their terms by redefining home cooking. <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/77eab1774ba5a57cab6489e73fc173b938ce91ba444a029c514ff4a53ba42dd1/BFCM-1.jpg" data-mid="169976538" border="0" src="https://freight.cargo.site/w/1000/i/77eab1774ba5a57cab6489e73fc173b938ce91ba444a029c514ff4a53ba42dd1/BFCM-1.jpg" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/68526685a2b28fecfa4e3147e5b70f5353615ae35b8266062859007c6045cf88/mobile-mockups.gif" data-mid="169393015" border="0" src="https://freight.cargo.site/w/1000/i/68526685a2b28fecfa4e3147e5b70f5353615ae35b8266062859007c6045cf88/mobile-mockups.gif" /> Black Friday / Cyber Monday GoalDrive sale performance for the biggest sale of the year. StrategyIn the development of the Black Friday / Cyber Monday 2021 campaign, we utilized the learnings and successes gathered from The Impossible Sale. Because this period is the most high-intent purchase period of the year, we aimed drive sales by curating elegant, striking photography paired with bold typography and an even better sale price-point than our Labor Day sale. ConceptImpossible simplicity—luxurious convinience at your fingertips at our best price ever. <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/132fd1efc050e5e7632f7c33080799159f2bfb5d129a5dd8be95df49a2419f2e/Storytime-1.jpg" data-mid="169976588" border="0" src="https://freight.cargo.site/w/1000/i/132fd1efc050e5e7632f7c33080799159f2bfb5d129a5dd8be95df49a2419f2e/Storytime-1.jpg" /> <img width="1599" height="899" width_o="1599" height_o="899" data-src="https://freight.cargo.site/t/original/i/771c048cbaea0451f79c3305d1755ca49e8c71f9c3105898b9b899ff19b04449/Storytime-Gif.gif" data-mid="169485023" border="0" src="https://freight.cargo.site/w/1000/i/771c048cbaea0451f79c3305d1755ca49e8c71f9c3105898b9b899ff19b04449/Storytime-Gif.gif" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/0b9c6004cdae38c84a219bd3a60f7d8ac95a7594a53ed068bfd7c97e8b7b6d1e/Storytime-3.jpg" data-mid="169976589" border="0" src="https://freight.cargo.site/w/1000/i/0b9c6004cdae38c84a219bd3a60f7d8ac95a7594a53ed068bfd7c97e8b7b6d1e/Storytime-3.jpg" /> <img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/c8ee81ee286cdf58cb3edb1db64e5ed281d901322369ba113205b1b62e9671c4/Storytime-4.jpg" data-mid="169976590" border="0" src="https://freight.cargo.site/w/1000/i/c8ee81ee286cdf58cb3edb1db64e5ed281d901322369ba113205b1b62e9671c4/Storytime-4.jpg" /> Project Storytime Goal Aim for the long game. We tapped into our brand story to deepen brand equity with our audience—and ultimately make our customers proud to use Tovala.&nbsp; StrategyWe brought our brand story to life through the lense of influencers who aligned with our ‘everyday optimizer’ muse. Our aim was to create a brand-to-consumer connection that resonates with future and existing customers, especially in Chicago (a key market). ObstaclesThis was uncharted territory, as Project Storytime was Tovala’s first unified brand campaign. Through this collaboration with influencers, we were also tasked with utilizing our influencers while individually leveraging their audiences. ConceptBrand enriching, lifestyle driven, people-centric stories that enunciate the convenience of home cooking.&nbsp; https://jiahong.art/Vans Wed, 16 Jun 2021 19:17:09 +0000 Jia Hong https://jiahong.art/Vans Vans ︎ Design + illustration + logo design for The Spirit of DIY event series. [2019 ✽ Neato Agency] <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/7a0a483c392be0e009e6f17757c816e0ff3faba8b5e3b28a65b8f3bd45bf2afe/Neato-x-Vans-Glitch-Logo.gif" data-mid="111554311" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7a0a483c392be0e009e6f17757c816e0ff3faba8b5e3b28a65b8f3bd45bf2afe/Neato-x-Vans-Glitch-Logo.gif" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/2e72135bbce581d66052633f20a7e5e7ee7700f40077ad958b7d8fcb109e95f0/Vans_SpiritofDIY_1.jpg" data-mid="192458396" border="0" src="https://freight.cargo.site/w/1000/i/2e72135bbce581d66052633f20a7e5e7ee7700f40077ad958b7d8fcb109e95f0/Vans_SpiritofDIY_1.jpg" /> <img width="4020" height="2523" width_o="4020" height_o="2523" data-src="https://freight.cargo.site/t/original/i/bb03bd762f9e11a903dcca0f0043eb7805560a8a4023bc3da120fd3d54341ad1/Vans-DIY-Tote-Mockup.gif" data-mid="111554319" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bb03bd762f9e11a903dcca0f0043eb7805560a8a4023bc3da120fd3d54341ad1/Vans-DIY-Tote-Mockup.gif" /> <img width="6398" height="4102" width_o="6398" height_o="4102" data-src="https://freight.cargo.site/t/original/i/5cb3570943af0803dea906cc0076ca9d2d60bf08b6f7ecc8ba0d7a1612e8876b/Vans-Iphone-8-Mockup-copy.jpg" data-mid="111554314" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5cb3570943af0803dea906cc0076ca9d2d60bf08b6f7ecc8ba0d7a1612e8876b/Vans-Iphone-8-Mockup-copy.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/65786231d67afe01746dfba201be2ccdf5fc8f9191437bb0b4ee2ea0093bb3ac/Vans_SpiritofDIY_8.jpg" data-mid="192458406" border="0" src="https://freight.cargo.site/w/1000/i/65786231d67afe01746dfba201be2ccdf5fc8f9191437bb0b4ee2ea0093bb3ac/Vans_SpiritofDIY_8.jpg" /> <img width="2275" height="1517" width_o="2275" height_o="1517" data-src="https://freight.cargo.site/t/original/i/4296ecdb80c3710f4fc9e81763860e883d80bd975c08a8a08dc9c131ef5c682e/Vans-eventbrite-mockup-copy.jpg" data-mid="111554313" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4296ecdb80c3710f4fc9e81763860e883d80bd975c08a8a08dc9c131ef5c682e/Vans-eventbrite-mockup-copy.jpg" /> <img width="500" height="333" width_o="500" height_o="333" data-src="https://freight.cargo.site/t/original/i/1cdf2f0c949b71dfe22e602d6290e8dcd85293881f8c0bdf46a9953deac20730/Vans_SpiritofDIY_2.jpg" data-mid="192458412" border="0" src="https://freight.cargo.site/w/500/i/1cdf2f0c949b71dfe22e602d6290e8dcd85293881f8c0bdf46a9953deac20730/Vans_SpiritofDIY_2.jpg" /> <img width="3498" height="5247" width_o="3498" height_o="5247" data-src="https://freight.cargo.site/t/original/i/2f55dfce84a6f8ddb43a64aaf3ef27be38fd6ed3ab8f99ca3c340b799496f474/Vans-DIY-3.jpg" data-mid="111554312" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2f55dfce84a6f8ddb43a64aaf3ef27be38fd6ed3ab8f99ca3c340b799496f474/Vans-DIY-3.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/08b9f9a301b74dc968a36d926b98edb29c99df420e0d536c21dc4b7563c7ed68/vans_event-23.jpg" data-mid="111554316" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/08b9f9a301b74dc968a36d926b98edb29c99df420e0d536c21dc4b7563c7ed68/vans_event-23.jpg" /> r https://jiahong.art/Laurel-Road Sat, 19 Jun 2021 00:08:09 +0000 Jia Hong https://jiahong.art/Laurel-Road Laurel Road ︎ Design for Loans &amp; Lagers events [2019 ✽ Neato Agency] <img width="1068" height="891" width_o="1068" height_o="891" data-src="https://freight.cargo.site/t/original/i/de2207fbfda29939fcd15eb1452f1093ac20f56f2aed8d2bd57f4f88005bc4f1/LR_Backdrop.png" data-mid="111740552" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/de2207fbfda29939fcd15eb1452f1093ac20f56f2aed8d2bd57f4f88005bc4f1/LR_Backdrop.png" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/80f2412c03113694413f16e66ba172d621cbd3bb5fdeb4a19db478a721ad8193/Loans_Lagers-424.jpg" data-mid="111740600" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/80f2412c03113694413f16e66ba172d621cbd3bb5fdeb4a19db478a721ad8193/Loans_Lagers-424.jpg" /> <img width="2646" height="3154" width_o="2646" height_o="3154" data-src="https://freight.cargo.site/t/original/i/fe7832484dda11e9c1db465306dd21df3e4f667796d94fcf7a53684480ea7ac9/Chalkboard-Mockup.png" data-mid="111740793" border="0" data-scale="86" data-rotation="0" src="https://freight.cargo.site/w/1000/i/fe7832484dda11e9c1db465306dd21df3e4f667796d94fcf7a53684480ea7ac9/Chalkboard-Mockup.png" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/5c077d7d6af4a82ad41d73d828693d36c299f87f731274033f7180038e507963/Loans_Lagers-367.jpg" data-mid="111740752" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5c077d7d6af4a82ad41d73d828693d36c299f87f731274033f7180038e507963/Loans_Lagers-367.jpg" /> <img width="944" height="538" width_o="944" height_o="538" data-src="https://freight.cargo.site/t/original/i/aea5a7f59910dbce9643c45e8861007ff1f0f400fffe72ae168175070c9a2817/LR_Business-Card1.png" data-mid="111740670" border="0" data-no-zoom="true" data-draggable data-rotation="-10" src="https://freight.cargo.site/w/944/i/aea5a7f59910dbce9643c45e8861007ff1f0f400fffe72ae168175070c9a2817/LR_Business-Card1.png" /> <img width="944" height="538" width_o="944" height_o="538" data-src="https://freight.cargo.site/t/original/i/847cde00b573aee16cc5e8daa6e654bf97f3f7a50bc90e5075fbcd65f16b2b5b/LR_Business-Card2.png" data-mid="111740671" border="0" data-no-zoom="true" data-rotation="10" src="https://freight.cargo.site/w/944/i/847cde00b573aee16cc5e8daa6e654bf97f3f7a50bc90e5075fbcd65f16b2b5b/LR_Business-Card2.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f6e56feaf91f1a5e1f41015454be144fdec0c08114df2010e2f1957d053e793b/LR_Social.jpg" data-mid="111740652" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f6e56feaf91f1a5e1f41015454be144fdec0c08114df2010e2f1957d053e793b/LR_Social.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/9b791b4d9f544a8baaec7dc52254fb336d8363a50a731f1f2d11e700500b7629/IMG_6918.jpg" data-mid="111740858" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9b791b4d9f544a8baaec7dc52254fb336d8363a50a731f1f2d11e700500b7629/IMG_6918.jpg" /> <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/11ba83e9dff2274e0006e0491b6ad12917e19829a9f37fba3115ae0eb5c74964/Loans_Lagers-34.jpg" data-mid="111740860" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/11ba83e9dff2274e0006e0491b6ad12917e19829a9f37fba3115ae0eb5c74964/Loans_Lagers-34.jpg" /> <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ab0a4f0dafdac65a597d610fd7781442c88629a44e2085ba7bf5292e5a3d89f3/Loans_Lagers-28.jpg" data-mid="111740859" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ab0a4f0dafdac65a597d610fd7781442c88629a44e2085ba7bf5292e5a3d89f3/Loans_Lagers-28.jpg" /> <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/472513c8966e13789723fc76ea20fa44213133546a28b1808ecc1ae627271f9d/Loans_Lagers-229.jpg" data-mid="111740861" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/472513c8966e13789723fc76ea20fa44213133546a28b1808ecc1ae627271f9d/Loans_Lagers-229.jpg" /> https://jiahong.art/ROOL Fri, 18 Jun 2021 18:32:15 +0000 Jia Hong https://jiahong.art/ROOL Recipes of Our Lives︎ Identity + Web Design for Recipes of Our Lives[2021 ✽ Freelance] <img width="1838" height="1108" width_o="1838" height_o="1108" data-src="https://freight.cargo.site/t/original/i/e509d352d37f74c6f438fe6c39ba186754474a93e3f570f2ef48c5f1db28c041/1.png" data-mid="111738459" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e509d352d37f74c6f438fe6c39ba186754474a93e3f570f2ef48c5f1db28c041/1.png" /> <img width="1838" height="1108" width_o="1838" height_o="1108" data-src="https://freight.cargo.site/t/original/i/a492b11d76920364bfa8f88f8804c9e48819ae16cf61f32ec4ef807c4d78350c/2.png" data-mid="111738460" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a492b11d76920364bfa8f88f8804c9e48819ae16cf61f32ec4ef807c4d78350c/2.png" /> <img width="1838" height="1108" width_o="1838" height_o="1108" data-src="https://freight.cargo.site/t/original/i/5c5abc2a9b50aca0db736185fea10ad7b0ff18bc6ba18f73ee9606b00ac1a671/3.png" data-mid="111738461" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5c5abc2a9b50aca0db736185fea10ad7b0ff18bc6ba18f73ee9606b00ac1a671/3.png" /> <img width="1838" height="1108" width_o="1838" height_o="1108" data-src="https://freight.cargo.site/t/original/i/fe88c813bf1484876d9cbed7a1aae8045ce7650af85608d06f3cc9ca3a3743f1/4.png" data-mid="111738462" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fe88c813bf1484876d9cbed7a1aae8045ce7650af85608d06f3cc9ca3a3743f1/4.png" /> <img width="1838" height="1108" width_o="1838" height_o="1108" data-src="https://freight.cargo.site/t/original/i/98ec74b5c33e31f383fc48f066fd068c1330b04e66b3d8404623e71389f46562/6.png" data-mid="111738463" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/98ec74b5c33e31f383fc48f066fd068c1330b04e66b3d8404623e71389f46562/6.png" /> “Stories celebrated through family recipes.” 1. ConceptThrough consultations and brainstorms with the client, it was clear that we wanted to utilize design to elevate a narrative that invoked the beauty and preciousness of generational family recipes. Along with the narrative, we set key adjectives for Recipes of Our Lives as a brand: Nostalgic but modernElegant but friendlyClean but not cold 2. Ideation After the concept was developed, we explored further to hone in and solidify the art direction via: TypographyColorMood boardsPhoto treatmentLogo ❊ browse through initial ideations below❊↓ <img width="1096" height="1587" width_o="1096" height_o="1587" data-src="https://freight.cargo.site/t/original/i/257b4884b6bf16f2bbfc18ed8cc790028aad33fdb7385f298cb4fafe26e4f386/Crumple-Paper-Mockup3.png" data-mid="111725317" border="0" data-no-zoom="true" data-draggable data-rotation="2.5" src="https://freight.cargo.site/w/1000/i/257b4884b6bf16f2bbfc18ed8cc790028aad33fdb7385f298cb4fafe26e4f386/Crumple-Paper-Mockup3.png" /> <img width="1096" height="1587" width_o="1096" height_o="1587" data-src="https://freight.cargo.site/t/original/i/6ac99aafc79df6eba1da70b24fa8c6db80ce112d771ab9b95067c70c225aa66a/Crumple-Paper-Mockup7.png" data-mid="111725321" border="0" data-no-zoom="true" data-draggable data-rotation="-5" src="https://freight.cargo.site/w/1000/i/6ac99aafc79df6eba1da70b24fa8c6db80ce112d771ab9b95067c70c225aa66a/Crumple-Paper-Mockup7.png" /> <img width="1096" height="1587" width_o="1096" height_o="1587" data-src="https://freight.cargo.site/t/original/i/a210b9cae8e0129c4b52306aee229d2fd8cf3e9bd1fe6308837e320ffaa4fe6c/Crumple-Paper-Mockup5.png" data-mid="111725319" border="0" data-no-zoom="true" data-draggable data-rotation="25" src="https://freight.cargo.site/w/1000/i/a210b9cae8e0129c4b52306aee229d2fd8cf3e9bd1fe6308837e320ffaa4fe6c/Crumple-Paper-Mockup5.png" /> <img width="1096" height="1587" width_o="1096" height_o="1587" data-src="https://freight.cargo.site/t/original/i/92dbf92242171f22a7f055862bd60dcf15e3089a4baae8d7a72de2027bc1204c/Crumple-Paper-Mockup6.png" data-mid="111725320" border="0" data-no-zoom="true" data-draggable data-rotation="17.5" src="https://freight.cargo.site/w/1000/i/92dbf92242171f22a7f055862bd60dcf15e3089a4baae8d7a72de2027bc1204c/Crumple-Paper-Mockup6.png" /> <img width="1096" height="1587" width_o="1096" height_o="1587" data-src="https://freight.cargo.site/t/original/i/b726a7e384c4cfdaddbc9f40129ec2e8b432c1cc3307f8bb909f7cf8cf22b0cb/Crumple-Paper-Mockup4.png" data-mid="111725318" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b726a7e384c4cfdaddbc9f40129ec2e8b432c1cc3307f8bb909f7cf8cf22b0cb/Crumple-Paper-Mockup4.png" /> <img width="1096" height="1587" width_o="1096" height_o="1587" data-src="https://freight.cargo.site/t/original/i/9b45e21657cc3e776912ef3220ee9a5e6d322ca2c4cb70dc7b1d2058e555d417/Crumple-Paper-Mockup2.png" data-mid="111725316" border="0" data-no-zoom="true" data-draggable data-rotation="-20" src="https://freight.cargo.site/w/1000/i/9b45e21657cc3e776912ef3220ee9a5e6d322ca2c4cb70dc7b1d2058e555d417/Crumple-Paper-Mockup2.png" /> 3. Final Brand assets <img width="1587" height="1096" width_o="1587" height_o="1096" data-src="https://freight.cargo.site/t/original/i/3a85b3dc5d802df427085d47a985a4d5e276823b1fc40689c40fac4f0f0c3163/brand-guidelines.png" data-mid="111730954" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/3a85b3dc5d802df427085d47a985a4d5e276823b1fc40689c40fac4f0f0c3163/brand-guidelines.png" /> https://jiahong.art/Plain-Jane-Coffee Fri, 18 Jun 2021 17:29:10 +0000 Jia Hong https://jiahong.art/Plain-Jane-Coffee Plain Jane Coffee︎Branding + Packaging[2018 ✽ School of the Art Institute of Chicago] <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/e812b5c46d6c387f438670c7393d7d9101507b0dd12f1314edef8b47bf84d272/plain-jane-2.jpg" data-mid="111716534" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e812b5c46d6c387f438670c7393d7d9101507b0dd12f1314edef8b47bf84d272/plain-jane-2.jpg" /> Plain Jane Coffee is not a cup of ordinary Joe. Try a cup of Plain&nbsp;Jane! Concept This 6-Piece coffee sampler is geared towards people who aren't too familiar with coffee and don't want splurge on their first try at coffee. The brand represents a simple-with-a-twist, reliable quality of coffee. <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/3fa416140d42e969170c89620d1475c39f54c5091e84f96938432b91668b44f1/plain-jane-11.jpg" data-mid="111716605" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3fa416140d42e969170c89620d1475c39f54c5091e84f96938432b91668b44f1/plain-jane-11.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/105443b92d963e42908bd67116aedd0b109db2aad51c63f70b1e7905fee5d7a8/Final-3.jpg" data-mid="111716521" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/105443b92d963e42908bd67116aedd0b109db2aad51c63f70b1e7905fee5d7a8/Final-3.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/1aeb919a7449db2d98322e0b7fe4d8ff7d541fd4da0e3f53ada6663c9c5181b0/plain-jane-9.jpg" data-mid="111716589" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1aeb919a7449db2d98322e0b7fe4d8ff7d541fd4da0e3f53ada6663c9c5181b0/plain-jane-9.jpg" />Package shape development A cube is dissected into 6 equal shapes, which each hold an espresso-shot-amount of coffee grounds. Plain Jane is compact, minimizes waste, and lowers material cost. <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/23672469307b3ece2ea3e8af6025dec7d34883b0563aeadbc173de48687d9e3e/plain-jane-25.jpg" data-mid="111716609" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/23672469307b3ece2ea3e8af6025dec7d34883b0563aeadbc173de48687d9e3e/plain-jane-25.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/4dc2ecf503c6d5a9a4528dec47a3b4d4be18794d4f88aa627e0b949672eb2bbc/plain-jane-24.jpg" data-mid="111716608" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4dc2ecf503c6d5a9a4528dec47a3b4d4be18794d4f88aa627e0b949672eb2bbc/plain-jane-24.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c7e3ff42f098221c9a5c5a9ce6e91102c57f4aa37eab6f7991fc302a7082e50e/13.jpg" data-mid="111716648" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/c7e3ff42f098221c9a5c5a9ce6e91102c57f4aa37eab6f7991fc302a7082e50e/13.jpg" /> <img width="3456" height="4757" width_o="3456" height_o="4757" data-src="https://freight.cargo.site/t/original/i/4ab98a86904b6b75b8051a26f97df39f1c7aa2e08a1f526d4cddf2d577fc2d5c/10.jpg" data-mid="111718709" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/4ab98a86904b6b75b8051a26f97df39f1c7aa2e08a1f526d4cddf2d577fc2d5c/10.jpg" /> <img width="2364" height="2176" width_o="2364" height_o="2176" data-src="https://freight.cargo.site/t/original/i/c99503f25de3a75fa8e261acf3260e9435d01b187579c901acaad1ad15ac8497/Piece-4.png" data-mid="111720148" border="0" data-no-zoom="true" data-draggable src="https://freight.cargo.site/w/1000/i/c99503f25de3a75fa8e261acf3260e9435d01b187579c901acaad1ad15ac8497/Piece-4.png" /> <img width="1978" height="2033" width_o="1978" height_o="2033" data-src="https://freight.cargo.site/t/original/i/f11cbe3bc67346686d155e3e0bdbd75d7a231ea94ae74b9afde3bfbd48512b9b/Piece-3.png" data-mid="111720147" border="0" data-no-zoom="true" data-draggable src="https://freight.cargo.site/w/1000/i/f11cbe3bc67346686d155e3e0bdbd75d7a231ea94ae74b9afde3bfbd48512b9b/Piece-3.png" /> <img width="1199" height="2585" width_o="1199" height_o="2585" data-src="https://freight.cargo.site/t/original/i/c2b3727be0d1ad54e27ff79affa9e0ae95605646a23d28ec73edc99ef03af612/Piece-1.png" data-mid="111720145" border="0" data-no-zoom="true" data-draggable data-rotation="-55" src="https://freight.cargo.site/w/1000/i/c2b3727be0d1ad54e27ff79affa9e0ae95605646a23d28ec73edc99ef03af612/Piece-1.png" /> <img width="1783" height="1552" width_o="1783" height_o="1552" data-src="https://freight.cargo.site/t/original/i/fc748e97692ba7ba18d847b8094047cca2c0453874242ae5b5608044cb40b617/Piece-2.png" data-mid="111720146" border="0" data-no-zoom data-draggable data-rotation="-65" src="https://freight.cargo.site/w/1000/i/fc748e97692ba7ba18d847b8094047cca2c0453874242ae5b5608044cb40b617/Piece-2.png" /> https://jiahong.art/Dieter-Rams Thu, 17 Jun 2021 15:24:31 +0000 Jia Hong https://jiahong.art/Dieter-Rams Dieter Rams︎Publication [2018 ✽ School of the Art Institute of Chicago] <img width="4000" height="2700" width_o="4000" height_o="2700" data-src="https://freight.cargo.site/t/original/i/08d858bd3e044537bdd6a6f6487a5dc9195a9896549f7dcc69ac360ff2a1d9a4/Rams-1.jpg" data-mid="111628652" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/08d858bd3e044537bdd6a6f6487a5dc9195a9896549f7dcc69ac360ff2a1d9a4/Rams-1.jpg" /> CONCEPT Dieter Rams — the iconic designer with a distinct approach to designing functional and beautiful objects. This publication highlights Rams’ path as a designer and the beauty of his work by incorporating his classic "less is better" design principle in each spread. This publication maintains a dynamic page structure that accommodates and complements the concept of systematic, simplistic design. <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/724b316fe044861785717060c90fcbaa5b498ced3e2c4d6d025732d048446460/Rams-1.jpg" data-mid="116614114" border="0" src="https://freight.cargo.site/w/1000/i/724b316fe044861785717060c90fcbaa5b498ced3e2c4d6d025732d048446460/Rams-1.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/40c7e7b71100c9a5639ea1ad5af87a0619b9873e759c05c20f10d73d0a0aeba2/Rams-2.jpg" data-mid="116614115" border="0" src="https://freight.cargo.site/w/1000/i/40c7e7b71100c9a5639ea1ad5af87a0619b9873e759c05c20f10d73d0a0aeba2/Rams-2.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/a01a7496ca3e0f780c61ad99121503d550255743f94bd73d15004e159f269308/Rams-3.jpg" data-mid="116614116" border="0" src="https://freight.cargo.site/w/1000/i/a01a7496ca3e0f780c61ad99121503d550255743f94bd73d15004e159f269308/Rams-3.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/f0eaa9656fd8b47eb599fd73267eef76fdc3a2d41348ff8a5d66929bb760ed64/Rams-4.jpg" data-mid="116614117" border="0" src="https://freight.cargo.site/w/1000/i/f0eaa9656fd8b47eb599fd73267eef76fdc3a2d41348ff8a5d66929bb760ed64/Rams-4.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/0c35a21958b908ce6d10cee7ef4985bc3c0fe90b3637fd257ef1f3c6f898f371/Rams-5.jpg" data-mid="116614119" border="0" src="https://freight.cargo.site/w/1000/i/0c35a21958b908ce6d10cee7ef4985bc3c0fe90b3637fd257ef1f3c6f898f371/Rams-5.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/d554f26dd8391e810952ff64bc3b34aace82648094a417bdb713f66a4b19f082/Rams-6.jpg" data-mid="116614120" border="0" src="https://freight.cargo.site/w/1000/i/d554f26dd8391e810952ff64bc3b34aace82648094a417bdb713f66a4b19f082/Rams-6.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/82aed36f3fa5a8b20bbba51fc6e04aa36de5ecf28150052d55ac5408c768be37/Rams-7.jpg" data-mid="116614121" border="0" src="https://freight.cargo.site/w/1000/i/82aed36f3fa5a8b20bbba51fc6e04aa36de5ecf28150052d55ac5408c768be37/Rams-7.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/f118b7033ac3a5b1ec981c887962473eb04d27fb3327d5fbd73f939e18bdcaa9/Rams-8.jpg" data-mid="116614122" border="0" src="https://freight.cargo.site/w/1000/i/f118b7033ac3a5b1ec981c887962473eb04d27fb3327d5fbd73f939e18bdcaa9/Rams-8.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/8b1ac4eb2adbcffda8b18879ea4c2a00852c7a4becb788d22420b92ba87f9aa9/Rams-9.jpg" data-mid="116614123" border="0" src="https://freight.cargo.site/w/1000/i/8b1ac4eb2adbcffda8b18879ea4c2a00852c7a4becb788d22420b92ba87f9aa9/Rams-9.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/cc1c06beb617bf69ba264c307df305fe9bbf9b8f4f5e51ba4e835b6e7d364d0c/Rams-11.jpg" data-mid="116614125" border="0" src="https://freight.cargo.site/w/1000/i/cc1c06beb617bf69ba264c307df305fe9bbf9b8f4f5e51ba4e835b6e7d364d0c/Rams-11.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/3bbda48d1120bf30d28cb19fed4fdfc42b496bd3d13ae830c39211b6001e398d/Rams-10.jpg" data-mid="116614124" border="0" src="https://freight.cargo.site/w/1000/i/3bbda48d1120bf30d28cb19fed4fdfc42b496bd3d13ae830c39211b6001e398d/Rams-10.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/8169d49fe4bb1f723c5a5861dceb2e8bb36e9617d1a31a3d444a38067df86e89/Rams-12.jpg" data-mid="116614127" border="0" src="https://freight.cargo.site/w/1000/i/8169d49fe4bb1f723c5a5861dceb2e8bb36e9617d1a31a3d444a38067df86e89/Rams-12.jpg" /> <img width="2807" height="1684" width_o="2807" height_o="1684" data-src="https://freight.cargo.site/t/original/i/43d4c5ea15af494109ba7ad95e026480cb712591f0bfeedfadb00a2464f1d79d/Rams-13.jpg" data-mid="116614128" border="0" src="https://freight.cargo.site/w/1000/i/43d4c5ea15af494109ba7ad95e026480cb712591f0bfeedfadb00a2464f1d79d/Rams-13.jpg" /> The grid <img width="750" height="487" width_o="750" height_o="487" data-src="https://freight.cargo.site/t/original/i/61493273f99d86f20aedec10db18069ba43fa36a8e44d100a83411a1a7296d62/grid1.png" data-mid="111637082" border="0" data-no-zoom src="https://freight.cargo.site/w/750/i/61493273f99d86f20aedec10db18069ba43fa36a8e44d100a83411a1a7296d62/grid1.png" /> <img width="750" height="206" width_o="750" height_o="206" data-src="https://freight.cargo.site/t/original/i/c1ffb9df6e0845decabe27dfaaa09a0ef3182c9e66aaa730df9917e81f0bcb93/running-header.png" data-mid="111637084" border="0" data-no-zoom src="https://freight.cargo.site/w/750/i/c1ffb9df6e0845decabe27dfaaa09a0ef3182c9e66aaa730df9917e81f0bcb93/running-header.png" />4 columns, 6 rows, 6 pt baseline grid. From the body text to the headers, to the running headers, everything fits into the grid. Each element serves a function. Running headers inform the viewer where they are in the book, images display Rams's designs, captions describe the images, and the small black square indicates the beginning and end of the book (and the square is from the colon in the book title). <img width="543" height="371" width_o="543" height_o="371" data-src="https://freight.cargo.site/t/original/i/93274db7835f8f4654e0cd3c0e116047083784fbfea4fe28da675782b2c75f49/040.png" data-mid="111708406" border="0" data-no-zoom="true" data-draggable data-rotation="2.5" src="https://freight.cargo.site/w/543/i/93274db7835f8f4654e0cd3c0e116047083784fbfea4fe28da675782b2c75f49/040.png" /> <img width="2833" height="1796" width_o="2833" height_o="1796" data-src="https://freight.cargo.site/t/original/i/411f063cbb5d78815c94ccef3b43eeddf1a244ef755a2255810681810b70d574/180cd0eb3d199e97d60460577109f5f0_original.png" data-mid="111708409" border="0" data-no-zoom="true" data-draggable src="https://freight.cargo.site/w/1000/i/411f063cbb5d78815c94ccef3b43eeddf1a244ef755a2255810681810b70d574/180cd0eb3d199e97d60460577109f5f0_original.png" />