Plain Jane Coffee
︎Branding + Packaging
[2018 ✽ School of the Art Institute of Chicago]
Plain Jane Coffee is not a cup of ordinary Joe. Try a cup of Plain Jane!
Concept
This 6-Piece coffee sampler is geared towards people who aren't too familiar with coffee and don't want splurge on their first try at coffee. The brand represents a simple-with-a-twist, reliable quality of coffee.
Package shape development
A cube is dissected into 6 equal shapes, which each hold an espresso-shot-amount of coffee grounds. Plain Jane is compact, minimizes waste, and lowers material cost.
