Recipes of Our Lives
︎ Identity + Web Design for Recipes of Our Lives
[2021 ✽ Freelance]
“Stories celebrated through family recipes.”
1. Concept
Through consultations and brainstorms with the client, it was clear that we wanted to utilize design to elevate a narrative that invoked the beauty and preciousness of generational family recipes.
Along with the narrative, we set key adjectives for Recipes of Our Lives as a brand:
- Nostalgic but modern
- Elegant but friendly
- Clean but not cold
2. Ideation
After the concept was developed, we explored further to hone in and solidify the art direction via:
- Typography
- Color
- Mood boards
- Photo treatment
- Logo
❊ browse through initial ideations below❊
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3. Final Brand assets
